Expression is Evolution
K18
info Inertia Studios partnered with K18 to bring to life an educational film depicting the innovative, biomimetic science behind their patented Peptide hair formula.
The film takes the viewer on a journey through nature, as the beauty and expression of evolution forms the building blocks of the brand's unique developmental process.
In addition to our hero brand film, Inertia also created a series of anamorphic content to be displayed in NYC Times Square, and at K18's Booth for present and future industry events.
This content took cues from the film, reframing a hero product moment with an emphasis on creating a striking 3D illusion, that would capture the attention of both passers-by and K18's social media audience.
( CREDITS )
Client: K18 Hair
Design, Direction and Production: Inertia Studios
Sound and Music: Otic Sound
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