Disruptive Luxury
Johnnie Walker
info A New Era of Luxury, Captured in Motion. Johnnie Walker Blue Label introduces its bold new identity ‘DEPTH OF BLUE’, redefining premium whisky through a disruptive Out-Of-Home Campaign.
Luxury That Demands Attention
More than just a billboard, this campaign is a statement. An embodiment of the brand’s evolution and the enduring prestige of Blue Label. It’s an invitation to step into a world of unrivaled depth, where whisky is not just tasted, but experienced.
Redefining Brand Storytelling
Bringing the essence of Blue Label to life, this campaign blends CGI artistry with high-end 3D visuals. Each motif showcases the whisky’s signature depth - fluid gold swirling into a mesmeric sculpture smoke..
A Multi-Sensory Experience The interplay of light, motion, and materiality captures the craftsmanship behind every bottle, ensuring the brand stands out in a crowded luxury market.
( CREDITS )
Client - Johnnie Walker
Agency - Bulletproof
Design, Direction and Production - Inertia Studios
