Inertia Studios - 3D Food & Beverage CGI

By Lena Marlowe

Toblerone (Platinum Award) - A New Dimension of Storytelling

Date

info

MUSE Platinum Award – 3D Billboard & Outdoor Campaign

Toblerone didn’t want just another Christmas ad. They wanted a Never Square moment. Something bold, premium, and unmistakably them.
So with our good friends at Bulletproof Design, we helped turn a holiday tradition into a citywide spectacle. Transforming their triangular heritage into a hyper-real 3D billboard that stopped people (and scrolls) in their tracks.

By fusing anamorphic illusion with tactile realism, we turned a static billboard into a powerful brand storytelling canvas. The result? A Platinum MUSE Award and millions of views worldwide.

Inertia Studios - Toblerone 3D DOOH Anamorphic Billboard

Inertia Studios - 3D Billboard Production

Inertia Studios - Toblerone 3D Out of Home Billboard

3D Motion R&D: How Visual Experiments Shaped the Final Billboard

What you see on screen is only part of the story.

Behind the final billboard was a playground of creative R&D - from molten chocolate simulations to abstract motion studies. While not everything made the final cut, these explorations were key in pushing the boundaries of how a confectionery brand could move and behave in 3D.

These tests weren’t just aesthetic exercises - they were part of a broader visual strategy. They helped us define the tone, motion language, and physicality of the product in a format where you only have seconds to captivate.

For clients, that means you’re not just buying a final frame - you’re investing in a process built to explore, test, and elevate your brand in ways that go far beyond the brief.

Inertia Studios - Toblerone 3D Anamorphic Billboard