When luxury meets illusion, magic happens.

Future of Luxury OOH

With Rabanne’s ‘Million Gold For Her’, we explored how CGI and anamorphic design can elevate luxury into new dimensions. By blending gold-infused visuals, floral explosions and tactile light, we created a high-impact DOOH experience that turns heads, drives desire and redefines how audiences engage with brands in motion.

For Rabanne’s ‘Million Gold For Her’, we set out to build a world where scent, gold and glamour collide. A hypnotic 3D anamorphic experience that captures the bold femininity of the fragrance through molten surfaces, radiant reflections and impossible transitions. Every frame designed to shimmer, move, and breathe like the perfume itself.

From Attention to Emotion

By fusing CGI precision, tactile realism, and cinematic flow, the campaign concept transformed the fragrance bottle into a symbol of empowerment. It was designed not just to be watched, but felt.

This new era of 3D OOH isn’t about spectacle for the sake of it. It’s about crafting emotion at scale -- turning a moment of attention into something that feels alive. These screens have become performance spaces, where brands can choreograph stories that don’t just advertise luxury, but embody it.

At Inertia Studios, we’re constantly exploring where CGI, design and storytelling intersect - how technology can amplify desire, and how motion can make the intangible feel touchable.